JAMESON WHISKEY

• Design
• Art Direction
• Production
• 3PL

I designed and crafted a unique, limited-edition garments for Jameson's 2024 Touchdown in Dublin activation. Thesebespoke pieces seamlessly blends American football nostalgia with Jameson's rich Irish heritage. By incorporating distinctive designs and embellishments onto an off-the-shelf garment, I created a standout fashion statement that captures the essence of the event while celebrating tradition and innovation. The capsule included a jersey / hoodie / and Cap.